Local SEO

1 location, 2 Maps, 100 places, 135 Local Citations, 1 Photo & Driving Directions

As businesses continue to expand their online presence, the significance of local search engine optimisation (SEO) has become paramount. By focusing on ranking for relevant keywords and building a strong footprint in the local community, businesses are able to maximise their visibility among potential customers using search engines.

Through effective local SEO practices such as creating a Google My Business page, reaching out to websites with backlinks, and adding structured data markup to your website, businesses can improve their chances of appearing in local searches. This helps attract more traffic from prospective clients who live within proximity of the business location.

Additionally, taking advantage of local SEO allows small and medium-sized businesses to compete against larger corporations who tend to dominate organic search results. Studies have shown that over 46% of all Google searches have local intent - meaning users are searching for specific services or products nearby- thus making investing in a tailored localised digital marketing strategy quite lucrative for small business owners.

In conclusion, implementing an effective and well-rounded approach to local SEO can be immensely beneficial for small businesses across all industries. Doing so will ensure higher visibility amongst suitable target audiences and ultimately assist in increased sales growth and revenue generation.